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Everyone is Awesome LEGO Set Celebrates Diversity

Yesterday, the LEGO Group announced the upcoming #40516 LEGO Everyone is Awesome set, designed to celebrate the diversity of LEGO fans and the world around us. Details below.

40516 LEGO Rainbow 1
40516 LEGO Rainbow 2

The buildable display model is inspired by the iconic rainbow flag, which is used as a symbol of love and acceptance by the LGBTQIA+ community, and features 11 monochrome minifigures each with its own individual hairstyle and rainbow color.

Set designer Matthew Ashton, Vice President of LEGO Design said: “I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance, and understanding in the world, we can all feel more free to be our true AWESOME selves! This model shows that we care, and that we truly believe ‘Everyone is awesome’!”

40516 LEGO Rainbow 3

The 346 piece set stands 10.24cm tall and has a depth of 12.80cm – a perfect fit for most shelves or window sills. It goes on sale on June 1, to mark the start of Pride Month, and will be available through the Online LEGO Shop and LEGO branded stores. Prices are as follows: 34.99 EUR/30.00 GBP/ 59.99 AUD /34.99 USD / 44.49 CAD.

Matthew said that the set was also a celebration of the LGBTQIA+ community within the LEGO Group and amongst the brand’s adult fans. “I am fortunate to be a part of a proud, supportive, and passionate community of colleagues and fans. We share love for creativity and self-expression through LEGO bricks and this set is a way to show my gratitude for all the love and inspiration that is constantly shared.”

The LEGO Group is committed to building a diverse and inclusive workplace. It partners with Workplace Pride, Stonewall, and Open for Business to help shape strategies to support employees who identify as LGBTQIA+ and allies across the company. It also supports the UK-based charity, Diversity Role Models, which works to educate children about inclusivity and empathy in order to build supportive and inclusive future generations.

40516 LEGO Rainbow 4

Official product description: Construct your own tribute to positivity and kindness with the #40516 LEGO Everyone is Awesome building kit. Presented in a spectrum of colors, this buildable display includes 11 monochrome minifigures against a rainbow backdrop. Each minifigure features its own color-scheme with matching hairpiece, showcasing the diversity we see in the world around us. Display your model with pride to show that although we are all different, we join together in a celebration of inclusivity and love.

40516 LEGO Rainbow 5

What do you think? How do you like the LEGO Everyone is Awesome set? Feel free to share your thoughts and discuss in the comment section below!

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