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LEGO Seinfeld (21328) officially revealed!

LEGO 21328 Seinfeld Lifestyle 11

So what’s the deal with LEGO for Adults? It’s little toys, made for kids but adults go nuts for them. One time, I saw a bunch of adults lining up for blocks!

Fans of the the classic 90s sitcom and standup comedian legend Jerry Seinfeld are in for a treat with the official reveal of the LEGO 21328 Seinfeld, released as part of the LEGO Ideas theme!

LEGO 21328 Seinfeld Front View

Today’s reveal date, the 5th of July also marks the anniversary of the first episode of the iconic comedy show. The LEGO Ideas Seinfeld set’s release date will be on 21 July 2021 for LEGO VIP members, ahead of a general release date of 1 August 2021.

This 1,326-piece set which includes LEGO minifigure versions of Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman will retail for US$79.99 / AU$129.99 / £69.99 and will be available from or your local LEGO store.

See below for regional links and pricing:

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The LEGO Ideas Seinfeld set was designed by Brent Waller, a name you might remember as the fan-designer of the LEGO Ghostbusters Ecto-1, and features Jerry Seinfeld’a apartment in all its glory.

Brent is quoted as saying “I loved Seinfeld in the 90s and recently re-watched them all.  I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry’s Apartment and the gang that I could.  The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops.  But I am very proud of how it turned out.”

Some of the instantly recognisable features include: the kitchen with buildable counter, fridge, microwave, oven and more; living room with a sofa; tables; an office; a buildable stage for stand-up comedian Jerry and a Festivus pole, collectively inspiring memories of comical moments from the show’s 180 episodes!

LEGO 21328 Seinfeld Top View

The set’s television studio set design keeps the same consistency as the F.R.I.E.N.D.S Central Perk set, Big Bang Theory (long retired), and the recently released F.R.I.E.N.D.S. Apartments set, and is now the 4th TV sitcom set – LEGO are clearly starting a theme here.

The model measures 32cm wide, 18 cm deep and 13cm tall.

LEGO Seinfeld Minifigures 1

The minifigures are going to be the biggest drawcard with Jerry Seinfeld (with an excellent new mullet hairpiece), Kramer who utilises the new “Matthew Ashton pompadour hair”, George Costanza with his iconic red parka, Elaine Benes and Newman.

The minifigures are rendered well enough, and hardcore Seinfeld fans are going to be delighted.

LEGO 21328 Seinfeld Lifestyle 9
LEGO 21328 Seinfeld Door

There are some really cool Easter eggs and references hidden throughout Jerry’s apartment, such as stickers/magnets on the fridge which depict Superman (whom the real Jerry Seinfeld is a massive fan of), a red Porsche (the real Seinfeld is a massive car nut), and the words Yada, in reference to Yada, yada yada.


A cool little Easter Egg is also a portrait of Larry David, the series co-creator!

LEGO 21328 Seinfeld Comedy Stage

True to Jerry’s stand-up comedian roots, the set also comes with a small stage with a red-brick background for Seinfeld to perform his routine.

Here’s more photos below

Seinfeld fans are going to be delighted by this set, as will TV and pop culture junkies, especially connoisseurs of late 90s television as Seinfeld was such a massive influence on TV and comedy.

Personally, I’m not a big Seinfeld fans, so I can’t see myself buying or enjoying this set, but I suspect that many Seinfeld fans are going to eagerly pick this set up, especially come close to the Christmas holiday season.

Are you getting your hands on LEGO Seinfeld? Let me know what you think of the design in the comments!

The LEGO Seinfeld set releases on 21 July 2021 for LEGO VIPs, and will retail for US$79.99 / AU$129.99 / £69.99 and will be available from or your local LEGO store.

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