LEGO Store July 2021 Promotional Calendar Now Up

The LEGO Store July 2021 Promotional Calendar has now been uploaded, with plenty of exciting promotional items to be offered next month. Front and center of next month’s calendar feature the upcoming LEGO Adidas Originals Superstar (10282), slated to be released on July 1st. Let’s take a close look at these promotional items.

Free LEGO Mini Adidas Originals Superstar (40486)

Promo valid from July 1 to 14, 2021

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It’s great to hear that a smaller, more adorable version of set 10282 will be available in the form of a free LEGO Mini Adidas Originals Superstar (40486). The good thing is, it is not strictly offered as a tie-in freebie together with its larger cousin, but will be added to your cart automatically when your single-receipt purchase of any LEGO products reaches $85 and more, or while supplies last. Just be sure to avail of this promo right away starting July 1st since it is expected that this item will be quite popular among LEGO fans.

Free LEGO Charles Dickens Tribute (40410)

Promo valid from July 12 to 18, 2021

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In a rather puzzling move, LEGO opted to return one of its seasonal offerings from last year. From July 12 to 18, LEGO fans whose qualifying purchase equals $150 or more will get a free LEGO Charles Dickens Tribute (40410) set. So in case you missed out on this promo last November, now is the best time to get this set. And if you will plan your next LEGO purchases accordingly, you may even land a chance of getting this set plus the LEGO Mini Adidas Originals Superstar (40486) July 12 to 15 (while supplies last of course).

Free LEGO Friends Emma’s Magical Box  (30414) or LEGO City Skater (30568)

Promo valid from July 16 to 25, 2021

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LEGO is offering a choose your gift promo for those who will make their next LEGO purchase from July 16 to 25. Qualifying purchase of any LEGO products worth $40 or more will qualify you to select one promotional item, a choice between the LEGO Friends Emma’s Magical Box (30414) or LEGO City Skater (30568). Any of these polybags is a great way to expand your Friends or City collection. And with a relatively low price point of $40, it’s a freebie that’s not hard to miss.

Free LEGO VIP Blue Key Chain (854090)

Promo valid from June 1 to December 31, 2021 

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First-time LEGO VIP members will be treated with their first LEGO VIP gift in the form of the exclusive LEGO VIP Blue Key Chain (854090).  This offer is valid when you sign-up to become a VIP member online at LEGO.com throughout the 2nd half of 2021.

It seems that LEGO has invested a lot of these promotional items for July. And this is somewhat expected since there are plenty of new LEGO sets that were currently released. We have the LEGO Ideas Typewriter (21327) to give an example and the latest wave of upcoming LEGO Monkie Kid sets slated to be released in July. What is on your LEGO wishlist for next month? Let us know in the comments below.

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