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LEGO World Builder – New Creative Opportunities!

Is fashion familiar ground for you? Have you always wanted to design minifigs? Are you obsessed with ’80s fashion: big hair, blue eye shadow? The LEGO Group is looking for a fashion stylist and researcher who can create wardrobe and look references for an upcoming LEGO animated project – and they’re offering $5,000 for it! All you need to do for your pitch is submit a sample of styles inspired by 1980s Los Angeles. Check out the full details below.

LEGO World Builder Opportunities 3

Are you a stylist or costume designer with a penchant for period-specific work? Do you love LEGO and the idea of creating new minifig characters to be used in an upcoming full length animation? Then this is the project for you!

The LEGO Group is looking for someone who can research period and location-specific fashions over the last 50 years to create references for a large number of background character looks. You will then be paired up with a 3D artist who will take your references and bring the looks to life as 3D LEGO minifig models.

LEGO World Builder Opportunities 2

Upon selection and signing an NDA, what you will do is research the date and location provided to you and then establish the demographics, lifestyle, and fashions for that particular time and place, ultimately consolidating all of that information into a single PDF that can be used as a reference for yourself and the 3D artist. From there, you will piece together wardrobe “looks” for individual characters based on your research. Your “looks” can be drawn, designed, or even collaged! As long as the 3D artist can use what you provide as a clear template for creating the design of LEGO minifigs.

This project will start with 40 fashion references or “looks” as a pilot, but that represents only a fraction of the work necessary. This means that continued work and additional budget is possible upon completion.

For your pitch, submit a sample of fashion style references, or looks, for someone in the 1980’s from Compton, CA. For any questions or other project updates, check out the Project Forum. Note, because this will be a collaborative project, the timeline can be flexible to meet the needs of all parties, but this should conclude before the end of the year. Your fashion references or “looks” should be delivered in batches of 10 through the Design Phase. Pitch Phase: 11/2 – 11/16. Winners announced: 11/23. Design Phase: 11/23 – 12/17. Here are some additional details:

  • You must base your fashion references on a specific time and place, from the late 1970’s to the present, and these time periods will be provided once selected.
  • You must then collaborate with a provided 3D artist who will interpret your references into 3D designs.
  • Your references will be multigenerational, diverse, and cover a wide breadth of individuals, demographics, and subcultures.
  • Your references must not be dependent on recognizable logos or trademarked designs, but can be parodies.
  • Your created references must be wholly original compositions.

In order to be considered for this project, you must include the below materials in your pitch submission.

  • TEXT (REQUIRED): Up to 500 characters letting us know a little about yourself and why you’re interested in pitching for this project.
  • SAMPLE FASHION REFERENCE (REQUIRED): Give a sample of fashion style references, or looks, for someone in the 1980’s from Compton, CA.
  • FASHION STYLIST RESUME (REQUIRED): Please submit your resume with professional fashion work.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. For additional information, terms, and conditions, visit the LEGO Quick Hits Project page at Tongal.

There is also another LEGO project that you might be interested in, but unfortunately, this one is expiring tomorrow, so it may be too late to enter. Anyhow, below is the info in case you’re interested.

Calling all anime fans and artists! The LEGO Group is in search of anime-styled depictions of minifigs – any medium is fair game! Go high-tech with 3D modeling or unleash your inner mangaka with pen and ink! If successful, your artwork could ultimately be used as inspiration for animators in a large-scale upcoming LEGO animation!

Do you love LEGO, anime, and have the artistic ability to bring both of them together in a breathtaking LEGO anime illustration? Then this is the project for you!

The LEGO Group are looking for new illustrative ways to depict LEGO stories through animation, and are looking for your help depicting a scene of general life in the streets of Tokyo, in a dynamically unique anime style. The objective of your concept art is to inspire animators on a new art style they can utilize in an upcoming long-form LEGO animated video!

LEGO World Builder Opportunities 1

Your inspiration, and the medium for your submitted concept art, are completely up to you! Your work could be inspired by a mainstream anime or something more niche and artistic. All design mediums are welcome, whether it’s traditional drawing or painting, digital 2D or 3D design and rendering, moving imagery, transmedia, or even sculpture. Both color and grayscale are fine, and you may use any aspect ratio. It just needs to be an anime-style illustration showing people, depicted as LEGO minifigures, in the streets of Tokyo, depicted as LEGO brick builds.

Include your social media or portfolio links with your submission as there may be more work in the future where LEGO would love to see all of your capabilities! Additionally, if the LEGO team responds strongly to your work, they might want to see more concept art, and you may be given the opportunity to create additional scenes at the same budget level.

  • Your artwork must depict LEGO minifigs in Tokyo.
  • Your artwork may NOT be a depiction of styles established in LEGO Ninjago or LEGO Monkie Kid.
  • Your artwork must be submitted as a PDF, PNG, JPG, or GIFs (if a cinemagraph or moving image). If you are selected, and working in a digital medium, you will also be required to provide a high-resolution 300 DPI layered PSD of your artwork.
  • Your artwork should be suitable for a general audience.
  • Your artwork must be wholly original and not previously published, licensed, sold, used, released, distributed, or otherwise exploited in any form. Your artwork must not have previously won an award.
  • Your artwork may NOT include third-party materials (e.g., artwork, logos, photographs, etc.).
  • Your artwork may NOT include the name or likeness of any recognizable individual.
  • You may NOT submit any script or treatment with your artwork. Any notes that you include should be limited to explaining and elaborating upon your artwork of the character.

In order to be eligible for this project, you must include the below materials in your artwork submission. You may submit up to five times.

  • ARTWORK (REQUIRED): Upload an image of your artwork in either PDF, PNG, JPG, or GIFs (if a cinemagraph/moving image). Note that if you are selected, and working in a digital medium, you will be required to provide a high-resolution 300 DPI layered PSD of your artwork.
  • SOCIAL MEDIA HANDLES (REQUIRED): Please provide any relevant social media handles you have for Instagram, Twitter, Facebook, etc.
  • ADDITIONAL CONTEXT (OPTIONAL): If you want, you may also use up to 1000 characters to include a short explanation or additional context for your original artwork such as your anime inspirations and why you feel they would fit the LEGO universe.

5 winners will be selected to receive $500 each. If your submission is selected, you will be required to fill out a Winner Affidavit and IP Assignment, and may also be required to sign a clearance agreement, intellectual property assignment, affidavit of eligibility, release of liability, and/or, except where prohibited, a publicity release. You MUST provide such requested documents and/or information in order to potentially receive a prize. For additional information, terms, and conditions, visit the LEGO Anime Concept Art Project page at Tongal.

If you have any questions or comments about these opportunities, feel free to post them in the comment section below. Also feel free to share with friends and family who might be interested.

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