We all know that LEGO is an old hand at cross-promotional partnerships. Their team-ups with brands likegive their partner some neat LEGO-themed merchandise. In return, they get to develop some sweet tie-ins. Aside from clothing labels The LEGO Group also collaborates with retail brands. Usually that nets some exclusive deals on LEGO products, if the retailer is something like Target. But this latest partnership between the two promises to be one of the biggest yet. After several teasers last month, the LEGO x Target Collection looks ready to go with a launch date.
Brick Fanatics tells us that the limited-time is due to release on December 4. It consists of a wide variety of LEGO-themed merchandise, from clothes to accessories to plastic house-ware. Signature brick aesthetics can make future owners believe they’re using 1:1 scale LEGO pieces. The entire collection boasts no less than 300 individual items with an average price of $30. Is that too steep or too cheap? There are LEGO x Target Collection items going as low as $1.50 and up to $120. You’re sure to find something for every member of the family, even pets.
Sip your drinks from minifigure mugs sized just right for your hands. Go to the beach or playground sandbox with a sand-building kit including sand-brick molds and shovels. LEGO collectors probably could never have enough minifigure-head storage containers. And of course, the bright and cheery LEGO x Target clothes are all snazzy, if you like that fashion. You can get them all exclusively from Target stores and online starting December 4. They’ve even kept the promo open-ended, so save up and get ready for them.