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SEGA celebrates Sonic the Hedgehog with free LEGOLAND tickets

You can now grab yourself free LEGOLAND kids’ tickets as part of SEGA’s latest Sonic the Hedgehog promotional campaign. 

SEGA is celebrating the power of teamwork and Sonic the Hedgehog’s amazing fans in a new promotional campaign entitled, Fast. Friends. Forever. The idea behind the year-long initiative is to focus on the importance of friendship, teamwork, inspiration and loyalty, with Sonic and his animal pals demonstrating those attributes in and out of video games.

The YouTube video below highlights the concept behind the latest promotional campaign and even gives us a few quick glimpses of the upcoming Sonic Superstars. There are also various special events planned throughout the next 12 months, including a Sonic the Hedgehog-themed pop-up restaurant in San Diego that opens on August 20, the Sonic Symphony World Tour kicking off in London on September 16, Season 2 of the animated TailsTube launching soon and much more.

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In addition, SEGA is partnering up with the LEGO Group to offer up free kids’ tickets to LEGOLAND California Resort, LEGOLAND Florida Resort, LEGOLAND New York Resort or any LEGOLAND Discovery Center in North America, with the purchase of a full-price one-day adult ticket. Terms and conditions do apply, so for full details of the promotional offer, be sure to head on over to the US LEGOLAND site here.

LEGOLand California Stadium featured

The full LEGO Sonic the Hedgehog theme launched on August 1, with five sets currently available and more rumoured to be arriving in 2024. SEGA’s iconic blue blur will also be racing into view as a BrickHeadz model from September 1, in the shape of 40627 Sonic the Hedgehog, plus his furry-faced best friend, 40628 Miles “Tails” Prower.

To find out more about the Sonic the Hedgehog Fast. Friends. Forever. campaign, go check out the initiative’s official landing page right here.

Support the work that Brick Fanatics does by purchasing your LEGO through our affiliate links.

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