There has been an interesting discussion on the LEGO Ambassador Network about adults discovering or rediscovering the joys of building with LEGO. Some of these adult LEGO fans are discovering the hobby for the first time in their lives, while others are reintroduced to it after a long hiatus (often through their own children). In the past couple of years, LEGO has been putting a lot of effort into reaching adults with their now 18+ collection, and the recent pandemic also played a big role in people looking for creative hobbies they can enjoy at home.
On the LEGO Ambassador Network, we were asked to provide feedback on the following question; thinking back to when you first got into the hobby, what would be your top 3 tips to an adult? Especially those who are only now discovering the joys of LEGO? The responses will be shared with the creative team of the LEGO Marketing Agency and used to support an understanding of what might be helpful for new adults to become more immersed in the hobby.
Ambassadors have been sharing various tips and suggestions based on their own experiences, but I also thought to ask our community as it could lead to an interesting discussion. So what would you say? What would be your top 3 tips to an adult who is just getting into the hobby? Feel free to share your thoughts and suggestions in the comment section below! And to see the kind of marketing LEGO is using to target adults, visit the.
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